👓 Google I/O and XR : a strategic… silence ?

I don’t know about you, but coming out of the latest Google I/O, I was left with a strange feeling... As if there wasn’t much to chew on when it comes to XR.

AI, on the other hand, is a different story.

But for XR, it felt more like a catch-up session — laying foundations, highlighting partnerships, aligning the narrative. Nothing truly new.

So I keep wondering :

Is Google deliberately letting its partners — Samsung, Qualcomm — take the lead for now, while keeping its own cards close to the chest ?

Or are those same partners the ones expected to make the big reveals, while Google focuses on AI and quietly builds the Android XR ecosystem without splitting public attention ?

After all, everyone’s watching Google on the AI front right now. Maybe they’re betting everything on that for the time being, waiting for the right moment to make a bold XR move.

Either way, I get the sense we’re in a waiting game. And in moments like this, silence is rarely meaningless.

I’m looking forward to WWDC with curiosity.

Apple may still be ahead in terms of hardware…
But when it comes to AI, they seem to be in a rather awkward position. And that’s what intrigues me: how will they respond to the pressure from the competition ?

Samsung is pushing on the hardware side. Google is coming strong with Gemini. In an XR headset, that combo is no small player — we’re not talking about a small indie from a hidden valley.

And then there’s Meta. Always close when it comes to XR — and now with Llama on top. Their next move could reshuffle the whole game.

The XR landscape is shifting fast. Are you keeping an eye on it too ? What’s catching your attention these days ?